Die Philosophen haben die Welt nur verschieden interpretirt, es kömmt drauf an sie zu verändern.
I'm Adi, a mixed-race Brazilian with 10 years of work experience using design as a tool to influence political and technological spheres. My life purpose is to help craft a more equitable world and my methodology is combining academic/ technical knowledge with people's experiences and wisdom.
Outside the Design world, I love being outdoors - whether it's hiking, swimming, riding the bike, kayaking or simply basking in the sun. I also enjoy listening to emo music and playing the bass.
Work experience
2024 - Present
Product Designer at Pyxos
2022 - 2024
Product Designer, Risk/ Fraud & Payments at OKX
2022 - 2024
Product Design Mentor at Designlab
2021 - 2022
UX/UI Design Mentor at Awari
2019 - 2022
UX/UI Designer, Growth → Product Designer, Vehicle Telematics at Cobli
2014 - 2019
Web Designer + Graphic Designer
Education
2024, Short course
Civic Design at University College London
2022 - 2023, Nielsen Normal Group Conferences
Measuring UX and ROI
Persuasive and Emotional Design
Successful Stakeholder Relationships
2021 - 2022, Specialization
UX Design at The British School of Creative Arts
2012 - 2016, Bachelor of Arts
Media Studies at Universidade de Campinas*
* Ranked 220th globally and 2nd in Brazil by QS World University Rankings 2024
Extra
Interaction Design Foundation (IxDF) Member
Scrum Alliance Certified Scrum Professional
In-person attendee at Figma's Annual Conference, 2023
Graphic Design Volunteer at United Nations, 2017
Languages
English (Full proficiency)
Portuguese (Native)
German (Basic)
Spanish (Basic)
Achievements
2024
✨ Got accepted into Harvard Graduate School of Design
Designing an AI-powered data & privacy compliance co-pilot
Designed a crypto experience that raised +$96M on deposit transactions
2021
Identified usability issues in an existing dashboard and designed a new B2B product, resulting in a 32% adoption rate
2019
Designed an online learning platform that captured +10k Marketing Qualified Leads
2018
Led the Design of a Federal Deputy Campaign elected with 249,887 votes
2016
Worked as the sole Web Designer at a Mayoral Campaign that got 1,163,662 votes
IC Influence
Hosted knowledge-sharing sessions among peers to discuss topics such as ROI, cross collaboration and Figma Tricks.
Nominated for the" team player" category (2x)
Organized events to discuss Design with experts from top companies such as Netflix and Volkswagen
____
Long-term career goals
Leverage design expertise to advance social justice & be a part of a global Design community
Kind words from colleagues
Margaret Sommers
Sr Product Designer
"One of my absolute favorite designers I’ve had the pleasure of working with.
She's very strong at communicating and clarifying project needs. She goes over every detail with a sharp focus on making sure she understands how to support her team and the user."
Mike Maguire
iOS Engineer
"Receptive to feedback and quick to action. She has incredible work ethic and will never output something less than 100%."
Cody Williams
Sr Content Designer
"One of the most hard-working, diligent, and respectful Product Designer I've ever worked with."
Ethan Hsiao
Sr Product Manager
"Played a critical role in our projects by always thinking about business/user's needs and came out with designs that later proven to have high conversion."
Caio Scalon
Sr Software Engineer
"Focuses on delivering high-quality results in an organized and efficient manner. Some of her strengths are usability flows, user research, and Design Systems.
She's vital to maintaining a healthy environment, bringing the team closer together, while leveraging our morale and productivity."
Nina Chen
Mentee
"One of the best mentors I met!"
Featured articles
Nothing great is built alone
Whether you're brimming with ideas or just seeking a new friend, feel free to connect!
